Advertising
by Frank Jefkins
- New
- Condition
- New
- ISBN 10
- 0273634356
- ISBN 13
- 9780273634355
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
New. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780273634355
- Title
- Advertising
- Author
- Frank Jefkins
- Book Condition
- New New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0273634356
- ISBN 13
- 9780273634355
- Publisher
- Financial Times Management
- Place of Publication
- London, United Kingdom
- This edition first published
- March 1999
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.