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Advertising

Advertising

Advertising

by Frank Jefkins

  • New
Condition
New
ISBN 10
0273634356
ISBN 13
9780273634355
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About This Item

New. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780273634355
Title
Advertising
Author
Frank Jefkins
Book Condition
New New
Quantity Available
1
Binding
Paperback
ISBN 10
0273634356
ISBN 13
9780273634355
Publisher
Financial Times Management
Place of Publication
London, United Kingdom
This edition first published
March 1999

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

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