50 Management Ideas You Really Need to KnowThe fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. |
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Bibliographic information
| Title | 50 Management Ideas You Really Need to Know |
| Author | Edward Russell-Walling |
| Publisher | Quercus, 2010 |
| ISBN | 1847241506, 9781847241504 |
| Length | 208 pages |
| Subjects | › Business & Economics / Management Business & Economics / Management Science Business & Economics / Reference |
| Export Citation | BiBTeX EndNote RefMan |