Against the Odds: An Autobiography

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Orion, 1997 - Biography & Autobiography - 288 pages
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James Dyson is the inventor and designer of the "Dual Cyclone", the revolutionary vacuum cleaner that is today generating annual sales of 100 million in the UK and 300 million worldwide. In an industry where the term "latest technology" usually implies nothing more than re-styling, new color or perhaps a retractable cord, James Dyson's creation has taken the market by storm. This is the extraordinary story of a man whose unorthodox methods, unswerving optimism and self-belief brought him spectacular success, completely bucking the trend of failed inventors and designers. It is a story of personal and business triumph, and will be an inspiration for designers, inventors, entrepreneurs or anyone who wants to know what it takes to succeed against the odds. - Jacket flap.

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1997 / 288 pages / 117

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About the author (1997)

James Dyson is an inventor and the founder of Dyson Appliances. He invented the Dual Cyclone, the country 's biggest selling vacuum cleaner. He is also a board member of the Design Council. He lives in Malmesbury, Wiltshire.

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