Applied Empathy: The New Language of LeadershipMichael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first. |
Contents
The Seven Faces of Empathy | |
Connecting to Your Whole Self | |
Timeless Empathy | |
Our Role in Context | |
Ritual Creates Reality | |
Other editions - View all
Common terms and phrases
aligned alternative medicine Applied Empathy asked athlete audiences barefoot running began behaviors better brand bring cards challenges clients coaches color comfortable company's culture connect consider consumers conversations create customers decisions deeper discover ebook Elon Musk emotions Empathic Archetypes Empathic Opportunity employees engage everything exercise experience feedback feel focused going growth happen human-centered Hyperfeel important indigenous innovation insights inspiration instant film internal knew leaders leadership learned Leova Levi's Workshops look mammogram mammography marketing Nike organization origin story ourselves Pantone participants partners patients perspective play Polaroid Corporation powerful problem Qigong questions realized relationship ritual role sense share Six Thinking Hats skills social media solutions solve sort space started studio Sub Rosa subjective decision-making tai chi talk tarot things understand versus wanted West Point