Attention Retailers!: How Convenient is Your Convenience Strategy?

Front Cover
Babson College, 1999 - Customer services - 29 pages

Bibliographic information

TitleAttention Retailers!: How Convenient is Your Convenience Strategy?
Working paper series (Babson College. Board of Research)
AuthorsKathleen Seiders, Leonard Berry, Larry Gresham
ContributorBabson College. Board of Research
PublisherBabson College, 1999
Length29 pages
  
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