Basic Marketing: A Managerial Approach

Front Cover
R. D. Irwin, 1975 - Administración de mercadeo - 694 pages

Bibliographic information

TitleBasic Marketing: A Managerial Approach
AuthorEdmund Jerome McCarthy
Edition5, illustrated, reprint
PublisherR. D. Irwin, 1975
ISBN0256015678, 9780256015676
Length694 pages
  
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