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MARKETING AND ITs HistoriCAL DEVELoPMENT
MARKETING MANAGEMENT AND THE CONSUMER
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able activities advertising analysis appear areas attempt basic become behavior brand buyers buying cent channel chapter competition concerned considerable considered consumers continually convenience cost curve customers demand desirable determine developed discount discussed distribution economic effective effort especially example expected fact factors Figure final firm function handle important income increase indicate industrial interest kinds less major manager manufacturers marketing materials method motives normally objectives obtain offered operation package particular population possible practices preference present probably problem profit promotion purchase quantity reason reduce relatively retailers salesmen selling shows similar situation sometimes specific standards supply Table tion trade United usually various wholesalers