"Better Living": Advertising, Media and the New Vocabulary of Business Leadership, 1935-1955""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket. |
Contents
Acknowledgments | 1835 |
Chapter | 1861 |
Chapter Three | 1885 |
Chapter Four | 1923 |
Chapter | 1940 |
Chapter Seven | 1940 |
Abbreviations of Frequently Cited Collections | 1963 |
Select Bibliography | 1990 |
Select Annotated Filmography and Videography | 12 |
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Common terms and phrases
advertising American Family Robinson American Liberty League AMS/HUA Arthur Pryor Association of Manufacturers audience Aylesworth BB/SHSW BBDO BBDO's BETTER LIVING broadcast Bruce Barton Business Screen campaign Carl Sandburg Cavalcade of America Cavalcade's Chicago client Committee copyright deposit file corporate Culture Deal dramatic DuP/HL DuPont Company Durstine Durstine & Osborn Electric Theater employee entertainment exhibit explained featured file MP film folder Ford Freedom GM's History industry institutional Jam Handy John Labor Lammot du Pont Liberty League listeners merchandising Middleton Family motion picture Motors NAM's National Association National Broadcasting Company NBC's NBC/SHSW October political president Print production progress promotion public relations radio Republican Rick Prelinger Roosevelt Sandburg Schlesinger script sd bw 16 SHOWMANSHIP Sloan social specialists speech sponsored sponsored films story talk television Theatre Guild tion U.S. Steel University Press Washington Westinghouse William workers World York World's Fair