Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage

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Peter Lang, 2008 - Computers - 418 pages
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We - the users turned creators and distributors of content - are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on?
In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

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I found Bruns' book very useful for my thesis. I think he has discussed comprehensively the idae of produsage and his book has filled the great gap in this area. I suggest reading his book to every one who is intested in working on social media.


Perpetual Collaboration in Evaluating the News
Representations of Knowledge
Wikipedia and Beyond
Produsage andof Knowledge Structures
Beyond the ProAm Divide
Distributed Creativity
Harboring the Hive of Produsers
Questions of Reputation and Trust
Produsage and the Academy
Produsing Democracy
Production Produsage and the Future of Humanity

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About the author (2008)

The Author: Axel Bruns is a Senior Lecturer in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is the author of Gatewatching: Collaborative Online News Production (Peter Lang, 2005), co-editor of Uses of Blogs (Peter Lang, 2006), and General Editor of M/C - Media and Culture (

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