Blowing Up the Brand: Critical Perspectives on Promotional CultureMelissa Aronczyk, Devon Powers "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET. |
Contents
Authenticity Value and the Utility of Fiction | 27 |
Some Coordinates | 53 |
From Flappers to Facebook | 71 |
A Nation of Shop til You Drop Consumers? On | 93 |
Representing New York | 115 |
Branding and Promotional Culture | 145 |
Branding and the Promotional Public Sphere | 173 |
The Promotional University 2 0 | 195 |
Silvio Berlusconi One Man Brand | 219 |
The Biovalue of Branded Medical Devices | 241 |
Shepard Fairey and the | 263 |
The Branded Sensorium and the Intrigue | 285 |
The Culture in Promotional Culture | 307 |
Notes on Contributors | 327 |
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Common terms and phrases
AC Milan accessed August activities advertising agencies argues artistic Arvidsson audience authenticity become Berlusconi Bloomberg brand culture brand valuation Cambridge campaign capital celebrities Center chapter chengfen China Chinese media city's commercial communication competitive consumer culture consumption contemporary context corporate create creative class creative economy crisis critical deception discourse drug economic entrepreneur example Facebook Fairey's film forms Forza Italia global identity increasingly industry internal issues Journal labor logo Lury marketing mayor means measurement medical devices neoliberal off-label organizations paratexts patients players poster potential practices promotional culture public sphere Puerto Rican rebranding reference relationship retail role Routledge Sarafem shenjia Shepard Fairey shopping malls Silvio Berlusconi Simpsons soccer social society sonic branding sound space Star Wars sumer television tion toys transformation University Press Wernick Wolff Olins Yao Ming York City