Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
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LibraryThing ReviewUser Review - ohernaes - LibraryThing
Too much about certain broad, canonical business strategies ("reach for blue ocean markets") and LEGO's failures, or rather failed timing, applying these strategies, but maybe that is just how business book are. The thing that keeps the book floating is the particular case - the Lego brick. Read full review
LibraryThing ReviewUser Review - capiam1234 - LibraryThing
I found the history of lego from its beginnings to close demise and finally it's meteoric rise a very interesting read. When it comes to shaping the how's and whys into a clear set of achievements and how to's is another thing. Read full review