Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy GuruYou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire |
Contents
3 | |
13 | |
Finding your authentic purpose | 25 |
what do you actually | 31 |
recognizing it and developing | 59 |
Establishing your brand values | 67 |
finding | 79 |
Who dont you want to sell | 93 |
Doityourself media relations | 185 |
Communications | 195 |
How not to waste your advertising budget | 207 |
balloon | 213 |
Making your brand come alive online | 219 |
Director Further Search Marketing | 225 |
Executive Officer StreamExchange | 233 |
A brilliant brand at every touchpoint | 239 |
Exploring your brand through the sixlegged | 101 |
Refining your unique brand essence | 109 |
Creating the narrative | 129 |
how to get it right | 143 |
Creating the internal brand positioning | 151 |
Shaping the external brand positioning line | 159 |
Design matters | 253 |
Your personal brand behaviour | 267 |
What to do when your brand gets things | 295 |
special? | 309 |
Consultancy | 329 |
Other editions - View all
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Simon Middleton Limited preview - 2010 |
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Simon Middleton No preview available - 2010 |