Business Research Methods

accepted advertisement alternative analysis answer applied appropriate brand business research Chapter cluster coefficient collection column compared complete computed conducting confidence consumer correlation customers decision dependent determine develop dialog box discriminant discussed distribution effect employees error example Excel experiment experimental factor fieldwork Figure given Help Hence hypothesis hypothesis testing important included income independent variable India indicates industry internal interview mean measure method million Minitab multiple normal null hypothesis objective observation obtained output plot population presented problem procedure proportion questionnaire questions random rank referred region regression model rejection residuals respondent result rupees sample sample mean scale screen secondary data selected significance sources SPSS standard statistical Step subjects sum of squares survey taken technique tion treatment understand validity variance