Buy Now, Pay Later: Advertising, Credit, and Consumer Durables in the 1920sOlney contends that a century ago, most Americans owned few durable goods, most of which were deemed necessities and few of which were advertised or purchased on an installment plan. Today, Americans own many durable goods, most considered luxury items, widely advertised and purchased on credit. She concludes that a revolution in consumer durable goods occurred in the 1920s and considers what roles advertising and credit played. Annotation copyrighted by Book News, Inc., Portland, OR |
Contents
INTRODUCTION | 1 |
AN ECONOMIC ANALYSIS | 57 |
A BURGEONING CREDIT ECONOMY | 86 |
Copyright | |
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Advertisements for Durable annual estimates APP PIA RAD APPENDIXES assets AUT HDV OMV auto automobiles average life length BEA-Wealth estimates changes china and tableware commodity group Consumer Debt Consumer Durables Revolution credit financing dealers debt demand for durable depreciation derived disposable income DUMWW1 economic equation estimates of expenditure F-statistic F-test FUR APP PIA Furniture Goldsmith good's services gross gross national product HDV OMV FUR horse-drawn vehicles house furnishings household appliances HSF JWL increased installment interwar inventory jewelry and watches JWL MED BKS Kuznets Ladies Home Journal level of confidence major durable minor motor vehicles musical instruments NAFC National Income national product accounts nominal expenditure nondurable OMV FUR APP output Pages of Advertisements PAY LATER period phonographs pianos post-World Price Estimates price index RAD CHI HSF relative price retail markup factor sales finance companies semidurable Shaw's Statistically significant stock estimates sumer total consumption expenditure U.S. BEA U.S. Bureau variable