Convergence Culture: Where Old and New Media Collide

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NYU Press, Aug 1, 2006 - Social Science - 308 pages
28 Reviews

Henry Jenkins at Authors@Google (video)

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

2007 Choice Outstanding Academic Title

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

 

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Convergence culture where old and new media collide

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Henry Jenkins, founder and director of MIT's comparative media studies program, debunks outdated ideas of the digital revolution in this remarkable book, proving that new media will not simply replace ... Read full review

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Brain Brainwashing with Nano Computers.
Venezuelan Parliament - CICPC.
Presidency.Ministers:
1. Edgar Sambrano.2. Delsa Solórzano.
3. Henry Ramos Allup.
4. Timothy Sambrano.
5. Alberto Sanguino.
We sent this request to be discussed with members of the Venezuelan Parliament.
The request includes the URL of the bill for the creation of the new law for crimes committed with nano technology.
Url:
https://docs.google.com/document/d/1Qbtmbb2bA4OMIhkVIaECzWD57IzfcPJKMRZRMtfwCNk/
Brain Brainwashing with Nano Computers.
Brainwashing subjects of studies of the human race this is done searing memory processing areas in the hypothalamus, these dying cells stop producing the electrochemical reactions that cause the individual remember to treat the evidence no sen these agencies noted or visible downloaders in nano voltaic cell bodies imitating duplication process and growth of nerve cells, the time when performing these types of duplication are nano seconds, while trying to remember the individual any event, with nano computers, disconnections occur between different areas of the brain and hypothalamus, treating the subject performing the processes of hearing, speech, sensation, vision, perception does not remember what happens or happened in time which is in courts.
Example 1: When disconnecting the processing centers of vision and connections of nerve cells in the hypothalamus, cauterization or voltaic nano downloads with varying voltages depending on how computers produce nano nano downloads voltaic cells in the optic nerves and different connections between centers, cells, the person could fail to perceive images, synapses that are not performed because the exchange mechanism is disrupted chemical transmitters which let no electrochemical reactions and stimuli from the retina and optic nerves can be sent to different areas in the brain, remembering that even when these areas are not normally would process visual stimuli, process information such as the psyche and the brain to bring information to the sceptres makes recognize the individual images in the hypothalamus and visual processing centers in areas that are explained in the neurology literature.
Various studies have shown that the processing centers atmosphere activities take information but generally the brain processes the information to then be understood.
Example 2: to communicate with the people around us, the hypothalamus and various brain regions electrochemical reactions to produce speech, some agencies treat this process is not carried out, among the techniques they use, find, burns to the processing center stimulus that occurs in the process of speaking, suppose you are going to say the words "I are burning the brain" and a security intelligence agency need not hear or speak these conversations, in fractions of nano second satellites and computers (mainframes), nano computers to transmit signals to explode, searing or irradiating the cells causing them to die.
The areas where discharges occur nano voltaic and make people talk, the conversation product and sensations nervous system is stimulated, then the subject speaks the words, this happens at the speed of light, to say the words (I - are-burned - on ....), the agency cauterized brain areas and hypothalamus, causing a word than such as nerve cells that produce this type of electrochemical downloads do not exist.
Sometime could cauterize any area where electrochemical reactions occur voltaic and nano downloads of specific words, large numbers of dying cells in different areas so the word that the subject thinks or says not to try to talk it produces different interruptions in which other cells or other areas of the brain trying to send downloads voltaic nano as a mechanism for the individual to speak. It also happens that these agencies produce electrochemical discharges and lullabies voltaic cells to grow so that the subject can do the activities that comprise the complexities of communication, vision and hearing.
Example 3: to produce genetic damage and treat the individual does
 

Contents

Worship at the Altar of Convergence A New Paradigm for Understanding Media Change
1
Spoiling Survivor The Anatomy of a Knowledge Community
25
Buying into American Idol How We Are Being Sold on Reality Television
59
Searching for the Origami Unicorn The Matrix and Transmedia Storytelling
93
Quentinm Tarantinos Star Wars? Grassroots Creativity Meets the Media Industry
131
Why Heather Can Write Media Literacy and the Harry Potter Wars
169
Photoshop for Democracy The New Relationship between Politics and Popular Culture
206
Democratizing Television? The Politics of Participation
240
Notes
261
Glossary
279
Index
295
About the Author
308
Copyright

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Page 10 - Pool (1983b) foresaw that convergence of modes is blurring the lines between media, even between point-to-point communications, such as the post, telephone, and telegraph, and mass communications, such as the press, radio, and television. A single physical means — be it wires, cables or airwaves — may carry services that in the past were provided in separate ways. Conversely, a service that was provided in the past by any one medium — be it broadcasting, the press, or telephony — can now...
Page 11 - Freedom is fostered when the means of communication are dispersed, decentralized, and easily available, as are printing presses or microcomputers. Central control is more likely when the means of communication are concentrated, monopolized, and scarce, as are great networks.
Page 5 - The computer industry is converging with the television industry in the same sense that the automobile converged with the horse...

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About the author (2006)

Henry Jenkins is the Provost’s Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California.

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