Doing Cultural Studies: The Story of the Sony Walkman

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SAGE, Feb 10, 1997 - Language Arts & Disciplines - 151 pages
3 Reviews
In recent years `culture' has become a central concern in a wide range of fields and disciplines. This book introduces the main substantive and theoretical strands of this `turn to culture' through the medium of a particular case study: that of the Sony Walkman. Using the example of the Walkman, the book indicates how and why cultural practices and institutions have come to play such a crucial part in our lives, and introduces some of the central ideas, concepts and methods of analysis involved in conducting cultural studies.
 

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this is an important cultural studies text but almost in a historical sense - the normativity in evaluating any construct of consumer culture is too forefront to result in a truly insightful conclusion. Still, there is a lot of value in reading this historically, and considering the possibilities of 'reading' culture as text.  

Contents

MAKING SENSE OF THE WALKMAN
17
THE PRODUCTION OF THE SONY WALKMAN
43
ARTICULATING
63
SONY AS A GLOBAL FIRM
77
CONSUMING THE WALKMAN
89
REGULATING THE WALKMAN I I I
113
The work of art in the age
125
The selling of the Walkman
131
A miniature history of the Walkman
141
INDEX
147
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