Economics for Business

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McGraw-Hill Education, 2007 - Managerial economics - 380 pages
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Intended for business students, this book offers an introduction to economics. It demonstrates the relevance of applying economic principles to solve business problems, and explains the key economic theories within the context of modern business. It also covers auction theory, with reference to the impact of Internet auction sites such as e-bay.

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About the author (2007)

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984, and an adviser to the Bank of England, the treasury and the IMF.Damian Ward is Senior Lecturer in Economics at Bradford University School of Management. He has experience of teaching undergraduate and MBA students, including senior managers from the BBC and Emirates Airlines. His research interests focus on the application of economic theory to the workings of the financial services industry.

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984, and an adviser to the Bank of England, the treasury and the IMF.Damian Ward is Senior Lecturer in Economics at Bradford University School of Management. He has experience of teaching undergraduate and MBA students, including senior managers from the BBC and Emirates Airlines. His research interests focus on the application of economic theory to the workings of the financial services industry.

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