Elite China: Luxury Consumer Behavior in ChinaA ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market. |
Contents
| 1996 | |
The Confused Concept of Luxury | |
Consumer Value Systems in 21stcentury | |
Confidence | |
A Typology of Chinese Luxury Consumers | |
Habits Lifestyles Locations | |
BeijingShanghaiGuangzhouChengdu | |
Opportunities for Chinese Luxury Brands | |
Conclusion | |
Appendix | |
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Common terms and phrases
affluent Asian attitudes toward luxury attitudinal ambivalence Beijing North boutiques brand awareness brand loyalty buyers Chengdu China Chinese brands Chinese consumers Chinese culture Chinese elite Chinese luxury brands Chinese luxury consumers Chinese luxury market Chinese market Chinese society clients collections Communist companies Confucianism conspicuous consumption consumer behavior countries create Cultural Revolution dynasty economic fashion brands functional global groups Guangzhou Han dynasty high-end holistic Hong Kong important impulsive income individual individualist influence innovativeness international brands leisure class lifestyle Louis Vuitton luxury brands luxury business luxury followers luxury industry luxury intellectuals luxury laggards luxury lovers luxury products LVMH Mainland major mass affluent million modern needs Ports post-purchase guilt product category psychographic purchasing Qing dynasty retailing Rolex scholar-bureaucrats segments Shanghai Tang Shanghainese social success Tiger today’s traditional Chinese traditional values value system wealth Western Xintiandi Zhang