Enduring Success: What We Can Learn from the History of Outstanding Corporations

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Stanford University Press, Jan 5, 2011 - Business & Economics - 258 pages
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Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, author Christian Stadler directed a team of eight researchers in a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years and have significantly outperformed the market over the past fifty years. Readers may wonder, "Why European companies?" Yet, Europe is the ideal place to seek the key to long-term success; half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world.

Fifteen years after Collins and Porras' Built to Last, this new book incorporates fresh insights from management science and provides the first non-US perspective on long-range success. Through Stadler's study, a counterintuitive story emerges: the greatest companies adapt to a constantly changing environment by being intelligently conservative. Enduring Success provides a coherent framework, grounded in five principles and practical concepts, for business leaders who are prepared to learn from the history of some of the world's greatest institutions. View the author's YouTube channel for more discussion of the book.
 

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Contents

1 The Quest for Enduring Success
1
2 WHATA Framework for Enduring Success
23
3 HOWStrategies to Implement the Framework
43
4 WHOA Commentary on Leadership
148
5 SO WHAT?A Comparison with Prior Studies
164
Learning from the History of Outstanding Corporations
170
Brief Histories of Gold and Silver Medalists
177
Methodology and Selection of Comparison Companies
203
Notes
217
References
237
Index
251
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About the author (2011)

For the past decade, Christian Stadler has investigated long-living corporations how they grow, adapt, and consistently beat their competitors. He has shared his ideas with executives and students in Asia, Australia, Europe, and the US. Currently, he teaches strategy at the University of Bath. His work has been featured in the Harvard Business Review and Fast Company.

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