Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance

Front Cover
Greenleaf Book Group, 2010 - Business & Economics - 279 pages
Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology—not just the big, well-known platforms—to work for your organization.Covering every aspect of social technology in the business arena—from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment—Enterprise Social Technology presents a blueprint for success in the coming millennia. Only a social technology pioneer such as author Scott Klososky could present these practical strategies using the very technology he describes. Scott created this book using the technique of crowdsourcing, opening authorship to those specialists who know the subject matter the best. Learn to use social technology to your best advantage from a true tech visionary who himself has had tremendous success using Enterprise Social Technologies.
 

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Contents

IntroductIon1
1
setting social tech Goals15
15
assembling the social tech team27
27
internal Governance Policies41
41
integrating social tech with Your Web Properties59
59
Building a River of information77
77
integrating social tech tools into the sales Process89
89
online Reputation Management115
115
the Roi Measurement Process155
155
assembling the organizations social technology tools181
181
Developing Pilot Projects207
207
security and Regulations223
223
implementation strategies for the twelvestep Process249
249
the Future of social technologies253
253
the crowdsourcing of this Book265
265
Copyright

implementing crowdsourcing133
133

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About the author (2010)

A seasoned speaker and entrepreneur, Scott Klososky has founded several successful companies, including webcasts.com, a technology pioneer of the 1990s. The company's clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. Klososky speaks professionally on subjects such as technology and leadership, and collaborated with H.R. Haldeman, Richard M. Nixon's chief of staff, on the New York Times bestselling book, The Haldeman Diaries.

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