Front Cover
McGraw-Hill Education, 2003 - Entrepreneurship - 333 pages
This text offers a contemporary approach in tune with developments in the growing area of entrepreneurship. It allows the reader to develop a clear understanding of the topic and its role in society, while developing the necessary skills to launch ventures and become a successful entrepreneur. There are a variety of cases to choose from throughout the text, varying in length and level to suit students undertaking undergraduate and postgraduate modules. Each chapter opens with learning outcomes, showing the chapter's aims. These are also a valuable revision tool for students to check that they have learnt what was expected of them. The pause for thought feature is integrated throughout each chapter, encouraging students to stop and digest what was discussed.

What people are saying - Write a review

User Review - Flag as inappropriate

in this book it is all about how to develop an entrepreneur.about they skills and they motive to do business .how to attract the customers in his locality.this book also ensures the entrepreneur to make profit in the present era.they also ensure his knowledge is well developed or not .this book says about the in which places the entrepreneur can develop his skills and also earn profit in the present generation. every entrepreneur aims his development the present generation but no one will think about to be unskilled or to run the business under loss so they main aim of this book is to develop the entrepreneur skills and the business .they product in the present generation. 

About the author (2003)

David Kirby is a Professor of Entrepreneurship at the Surrey European Management School, The University of Surrey

Bibliographic information