European Fashion Law: A Practical Guide from Start-up to Global Success

Front Cover
Edward Elgar Publishing - Clothing trade - 448 pages

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.

https://www.europeanfashionlaw.com/about-the-book

 

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Contents

Raiding the fashion archive
Before you collect any personal data
Before you sign a lease
Before your first ad campaign
Before launching your ecommerce site
THE BIG ISSUES
Franchising
Resolving disputes

Image rights
Designs
Other important rights
GETTING YOUR BUSINESS STARTED
Before you incorporate your company
Before you enter into your first contract
Before you get anyone new involved
Before signing an agency or distribution agreement
Before you post anything online
If someone copies
If you are sued
Taxation and logistics
Selling
Combating counterfeits
Managing the supply chain
Whats next?
Index
Copyright

Common terms and phrases

Bibliographic information