Event Management & Event Tourism |
Contents
Introduction to Event Management | 1 |
Trends and Forces 22 | 22 |
Planning Events | 72 |
Copyright | |
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Common terms and phrases
activities analysis arts Association attendance attractions benefits budget celebration committees competitive consumer costs created cultural customers demand destination economic impact elements elements of style ensure entertainment environmental especially estimate evaluation event managers event organizations event tourism events sector expenditure experience Expo 86 factors festivals and events food and beverage forecast formal goals groups important income leisure major marketing mix meet mega-events ment motives needs Nova Scotia Olympics operations organizational packages policies Portland Rose Festival potential problems professional profit promotions residents responsibility revenue risks Rotorua sample segments special events specific spending sponsors sponsorship sport events staff and volunteers stakeholders strategy Summer Olympic Games target markets Taste of Chicago theme tickets tion tour trip types of events venues visitor survey visits World Masters Games Zealand Wine