Financial Advertising |
Contents
CHAPTER I | 26 |
THE BANKERS DUTY TO THE PUBLIC | 47 |
HOW TO REACH THE PEOPLE | 72 |
Copyright | |
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adver advertising manager agency appeal attention attract average bank advertising banker banking by mail banking publications bonds booklet campaign capital Cashier cent Certificate of Deposit Chicago circulation Cleveland Trust Company color commercial consider copy cost deposit depositors dollars editorial experience FIGURE Geyserite give handling house organ idea illustration interest investment J. P. Morgan letter Literary Digest magazine mail-order McClure's McClure's Magazine medium ment methods mind money order month monthly National Bank newspaper October 31 paper Pittsburg position possible customer President printer printing profit proposition published question reason Royal Trust Company Saturday Evening Post savings bank selling space specialty street car advertising Strong Bad successful suggestion surplus talk things tion tising town words write York