Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know But Can Never Find

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Quayside, Jan 1, 2009 - Design - 336 pages
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It's tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With" Forms, Folds & Sizes - Revised," you can just look them up! Including updated information and new topics, this" "handbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, and standard envelope sizes in the USA, Europe, Canada and Asia. Featuring new topics such as sustainable design, web design, and grid design basics, "Forms, Folds & Sizes - Revised "is the one resource to turn to for answers to everything from folds and bindings to paper, imaging and much, much more!
 

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Contents

PROOFREADING AND COPYWRITING
12
IMAGING AND COLOR
20
TYPE
28
NEW GRID DESIGN BASICS
58
PAPER
68
BINDINGS AND FOLDS
80
ENVELOPES AND FOLDERS
86
PACKAGING STYLES
98
PRINTING AND FINISHING
146
NEW GREENING GRAPHIC DESIGN
158
NEW ONLINE DESIGN
180
NEW CORE DESIGN JOBS
206
GLOSSARY
218
RECOMMENDED READING
234
PROCESS COLOR FINDER
238
INDEX
328

POSTAL STANDARDS
124
BAR CODE STANDARDS
140

Common terms and phrases

About the author (2009)

Aaris Sherin (New York, NY) is an educator, writer and designer. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from The School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.   Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Bibliographic information