Global Marketing

Front Cover
Prentice Hall, 2011 - Business & Economics - 587 pages

The excitement, challenges, and controversies of global marketing.

Global Marketingstrives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The new edition focuses on the recent changes in the world, including the global financial crisis.

Other editions - View all

Global Marketing
Warren J. Keegan,Mark C. Green
No preview available - 2011
Global Marketing
Warren J. Keegan,Mark C. Green
No preview available - 2011

Bibliographic information

TitleGlobal Marketing
AuthorsWarren J. Keegan, Mark C. Green
Edition6, illustrated
PublisherPrentice Hall, 2011
ISBN0137023863, 9780137023868
Length587 pages
Subjects ›  › 

Business & Economics / Exports & Imports
Business & Economics / International / Marketing
Business & Economics / Marketing / Multilevel
Business & Economics / Sales & Selling / General
Business & Economics / Sales & Selling / Management
  
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