How to Measure Anything: Finding the Value of Intangibles in BusinessNow updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods. |
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How to Measure Anything: Finding the Value of Intangibles in Business Douglas W. Hubbard Limited preview - 2014 |
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actually analysis answer Applied Information Economics apply approach asked assess average Bayesian benefits calculation calibrated estimate calibration training chance Chapter clients coin flip compute the value confidence interval consider correlation cost curve customers decision maker decision model economic Emily Emily Rosa Eratosthenes error EVPI example Exhibit experts Fermi Foresight Exchange frequentist fuel given immeasurable improvement information value initial investment large number Lens Model less loss loss function lower bound managers mean measurement methods measurement problem Meehl ment Monte Carlo simulations normal distribution objective observations outcomes p-value Paul Meehl performance population proportion prediction markets probability quantity questions range reduce uncertainty risk scores shows simple specific spreadsheet subjective surement survey therapeutic touch things threshold tion tool touch therapy uncertain uncertainty reduction upper bound value of information variables www.howtomeasureanything.com