How to be a Graphic Designer, Without Losing Your Soul

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Laurence King Publishing, 2005 - Commercial art - 160 pages
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"Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer." - publisher description.

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User Review  - vjacobo -

I love this book. It tells me a lot about the business of g.d. and love the way stefan told us his experiences in this creative field... I would definitely recommend this book for those who love gd and want to know more about running their own GD Studio... Read full review

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Page 5 - Proficiency in requisite technologies, not to mention a slew of optional techniques, easily takes a year or more to master in a rudimentary way. Acquiring fluency in the design language(s), most notably type, is an ongoing process. Then there is instruction and practice in a variety of old and new media -print and web, editorial and advertising, static and motion, not to mention drawing and photography these take time to leam, no less to hone.
Page 5 - Theory is also a useful foundation if taught correctly, but it is often perfunctorily shoehomed into studio classes. How can a design student function without verbal expertise, let alone the ability to read and research? This must also be taught in an efficient manner that takes time. And then there is basic business acumen; every designer must understand fundamental business procedures, which are virtually ignored in the ultimate pursuit of the marketable portfolio.

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About the author (2005)

Adrian Shaughnessy is a self-taught graphic designer, writer, and editor. Until recently he was creative director of Intro, the London-based music design company he co-founded in 1989. He left Intro in 2004 to pursue an interest in writing and consultancy. His previous books include the Sampler series; How to be a Graphic Designer, Without Losing Your Soul; and Look at This: Contemporary Brochures, Catalogues & Documents (all Laurence King).

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