Identifying Hollywood's Audiences: Cultural Identity and the Movies

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Melvyn Stokes, Richard Maltby
British Film Institute, Sep 26, 1999 - Performing Arts - 209 pages
Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.

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Contents

Classical Hollywoods generic
23
Female Audiences of the 1920s and early 1930s
42
George Gallup and audience
61
Copyright

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About the author (1999)

Melvyn Stokes teaches American history and film history at University College, London.

Richard Maltby is Professor of Screen Studies and Head of the School of Humanities at Flinders University. At the University of Exeter he established the Bill Douglas Centre for the History of Cinema and Popular Culture. He is the author of "Harmless Entertainment: Hollywood and the Ideology of Consensus "(1983), and editor of "Identifying Hollywood's Audiences: Cultural Identity and the Movies" (with Melvyn Stokes, 1999) and "Hollywood Spectatorship: Changing Perceptions of Cinema Audiences" (2001).

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