Identifying Hollywood's Audiences: Cultural Identity and the Movies
Melvyn Stokes, Richard Maltby
British Film Institute, Sep 26, 1999 - Performing Arts - 209 pages
Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.
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Classical Hollywoods generic
Female Audiences of the 1920s and early 1930s
George Gallup and audience
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advertising American appeal argued ARI's audi audience research Basic Instinct Blumer box-office boys cent character cinema-going Classical Hollywood's comedies consumers cultural David David Buckingham demographic discourse discussed echo boom effects ence enduring fans entertainment example exhibitors experience family film fandom fantasy female audience female viewers film audiences film violence film's Gallup Looks gender genre George Gallup girls Handel heterosexual Hollywood Hollywood cinema horror film Ibid industry industry's interpretative interview Judge Dredd licencing London major male masculine Maytime million monster movie audience movie theatre movie-going Natural Born Killers Nelson Eddy participants pleasure polls popular Pretty Woman production reception release Reservoir Dogs responses Review Richard Maltby risk romance Routledge screen Selznick sexual slasher films social spectators stars story strategies studies suggested survey taste television texts theatrical vampire Variety viewing watching women Yeah York young