Identifying Hollywood's Audiences: Cultural Identity and the Movies

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Melvyn Stokes, Richard Maltby, British Film Institute
Bloomsbury Academic, Sep 26, 1999 - Performing Arts - 209 pages
Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.

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Contents

Classical Hollywoods generic
23
Female Audiences of the 1920s and early 1930s
42
George Gallup and audience
61
Copyright

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