Identifying Hollywood's Audiences: Cultural Identity and the MoviesMelvyn Stokes, Richard Maltby, British Film Institute Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. |
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Contents
Classical Hollywoods generic | 23 |
Female Audiences of the 1920s and early 1930s | 42 |
George Gallup and audience | 61 |
Copyright | |
9 other sections not shown
Other editions - View all
Identifying Hollywood's Audiences: Cultural Identity and the Movies Melvyn Stokes,Richard Maltby No preview available - 1999 |
Common terms and phrases
According accounts action activity actually advertising American appeal argued attendance audience research Basic Instinct become box-office boys cent character cinema claim construction consumers continued critics cultural David described developed discourse discussed early echo boom effects ence evidence example exhibitors experience fans female forms future Gallup genre girls going Hollywood horror film important industry interest interpretative interview kind less lives London look major male March mass meanings million Motion Picture noted offered opinion participants particular period play pleasure popular preferred present Press production question reading reception relation release Report responses Review risk screen sexual social spectators stars story studies success suggested survey talk taste television texts theatres University Variety viewers viewing violence watching Woman women York young
Bibliographic information
| Title | Identifying Hollywood's Audiences: Cultural Identity and the Movies |
| Editors | Melvyn Stokes, Richard Maltby, British Film Institute |
| Edition | illustrated |
| Publisher | Bloomsbury Academic, 1999 |
| Original from | the University of Michigan |
| Digitized | 6 Jun 2008 |
| ISBN | 0851707386, 9780851707389 |
| Length | 209 pages |
| Subjects | › › Performing Arts / Film / General Performing Arts / Film / History & Criticism Performing Arts / Film / Reference |
| Export Citation | BiBTeX EndNote RefMan |