Information Rules: A Strategic Guide to the Network Economy

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Harvard Business Press, 1999 - Business & Economics - 352 pages
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Information Goods -- from movies and music to software code and stock quotes - have supplanted industrial goods as the key drivers of world markets. Confronted by this New Economy, many instinctively react by searching for a corresponding New Economics to guide their business decisions. Executives charged with rolling out cutting-edge software products or on-line versions of their magazines are tempted to abandon the classic lessons of economics, and rely instead on an ever changing roster of trends, buzzwords, and analogies that promise to guide strategy in the information age. Not so fast, say authors Carl Shapiro and Hal R. Varian. In "Information Rules" they warn managers, "Ignore basic economic principles at your own risk. Technology changes. Economic laws do not." Understanding these laws and their relevance to information goods is critical when fashioning today's successful competitive strategies. Information Rules introduces and explains the economic concepts needed to navigate the evolving network economy. "Information Rules" will help business leaders and policy makers - from executives in the entertainment, publishing, hardware, and software industries to lawyers, finance professionals, and writers -- make intelligent decisions about their information assets.
 

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User Review  - shawnd - LibraryThing

This is an absolute classic, and 10 years after publication still has relevant and critical information in each chapter. Perhaps a more up-to-date monograph for many topics would be Judo Strategy ... Read full review

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Contents

The Information Economy
1
Pricing Information
19
Versioning Information
53
Rights Management
83
Recognizing LockIn
103
Managing LockIn
135
Networks and Positive Feedback
173
Cooperation and Compatibility
227
Waging a Standards War
261
Information Policy
297
Further Reading
319
Notes
327
Bibliography
329
Index
335
About the Authors
351
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About the author (1999)

Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.

Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.

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