Integrated Marketing Communications

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Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.

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About the author (2013)

David Pickton is Honorary Academic Fellow at De Montfort University having been founding member of its academic Marketing Department and its Head. He is Visiting Academic at the Universities of Birmingham, UK, and Vienna, Austria. He has been visiting lecturer and external examiner at over 20 universities in the UK and internationally. He is an Editorial Board member of the Journal of Marketing Communications, Innovative Marketing Journal, and Marketing Intelligence and Planning, and, previously, on the Journal of Brand Management and Corporate Communications: An International Journal . He has written numerous articles and contributed to various academic texts.His commercial experience includes marketing management positions on both the client and agency sides of industry, directorship of his own business consultancy and providing executive marketing and management training.His professional affiliations include Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.

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