Integrated Marketing Communications

Front Cover
Pearson Education, Limited, Jan 25, 2012 - Business & Economics - 752 pages
Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.

Bibliographic information

TitleIntegrated Marketing Communications
AuthorsDavid Pickton, Amanda Broderick
Edition3, illustrated
PublisherPearson Education, Limited, 2012
ISBN0273714007, 9780273714002
Length752 pages
Subjects ›  › 

Business & Economics / Business Communication / General
Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
  
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