Integrated Marketing Communications

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Prentice Hall, 2013 - Communication in marketing - 752 pages
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Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.

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TitleIntegrated Marketing Communications
AuthorsDavid Pickton, Amanda Broderick
Edition3, illustrated
PublisherPrentice Hall, 2013
ISBN0273714007, 9780273714002
Length752 pages
  
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