Is It 'Cause It's Cool?: Affective Encounters with American Culture

Front Cover
Astrid M. Fellner, Susanne Hamscha, Klaus Heissenberger, Jennifer J* Moos
LIT Verlag Münster, 2014 - Social Science - 365 pages
Even a global political watershed, such as the end of the Cold War, seems to have left a fundamental characteristic of cultural relations between the US and the rest of the world unchanged: American popular culture still stirs up emotion. American popular culture's products, artifacts, and practices entangle their consumers in affective encounters characterized by feelings of fascination, excitement, or even wholesale rejection. What is it that continues to make 'American' popular culture 'cool?' Which role does 'cool' play in the consumers' affective encounters with 'America?' This volume of essays offers new insights on the post-Cold War dissemination of American popular culture, exploring the manifold ways in which 'cool' has emerged as an elusive, yet determining, factor of an American culture gone global. (Series: American Studies in Austria - Vol. 13)
 

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More people need to read this so they understand American dystopias better.

Contents

Acknowledgments
7
Delineating Two Key Concepts
25
REINHOLD WAGNLEITNER JazzThe Classical Music
51
How America Played Its Hand
75
The Americana
95
Cool Forensics
117
Imported from
161
Mapping the Cool
181
JENNIFER J MOOS Boy Band Culture Transnational Exchange
225
LEOPOLD LIPPERT Emotional Capitalism Transnationalism
255
Libertarian
273
On the Impossible Formation
295
pixar umbau
321
KIRSTIE SHEPHERD Brand New MemoriesHot Off the Press
347
HOLZMANN D ZAMFIRESCU S ZECHMEISTER Cause Its
353
Contributors
359

Black and the Politics of Ethnic Marketing
201

Common terms and phrases

Bibliographic information