Making the Connections: Using Internal Communication to Turn Strategy Into Action

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Gower Publishing, Ltd., 2000 - Business & Economics - 286 pages
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Companies know that communication with their people is important. However, the road to incoherence is paved with good communications. Internal communication is often less than the sum of parts, because the parts do not fit together. This book looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. It is designed to help companies link the components of their internal communication together for a more effective result. 'Making the Connections' examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively. It describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. Based on extensive international experience of one of the most knowledgeable and leading authorities on internal communication, this book provides a step-by-step approach for creating best practice.
 

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Contents

TURNING COMMUNICATION TO ADVANTAGE
3
Improving internal communication
21
Creating differentiation
37
Restructuring and rewiring
67
Networking knowledge
95
PART ffl CHANGING COMMUNICATION
123
Communicating projects campaigns
151
CHAPTERS The management of communication
175
Repositioning the role of the internal
195
Information into interaction
225
Measuring impact
249
References and bibliography
275
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