Making the Connections: Using Internal Communication to Turn Strategy Into ActionAnnotation Employees often find fatal disconnects between their organization's business strategy and its communication strategythere's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com). |
Contents
CHAPTER 2 | 21 |
Creating differentiation | 37 |
CHAPTER 4 | 67 |
Networking knowledge | 94 |
Making change happen | 123 |
CHAPTER 7 | 149 |
CHAPTER 8 | 175 |
CHAPTER 9 | 207 |
CHAPTER 10 | 230 |
CHAPTER 11 | 249 |
| 275 | |
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Common terms and phrases
able achieve action allows approach areas balance become behaviour benefits better Body Shop brand business units cation cent central centre channels Chapter clear competitive connection consistency context continue conversation coordination corporate cost create customers deliver depends differentiation direction discussion distribution effective efficiency employees ensure example expectations face face-to-face feel focus function give global greater identify impact important improve increase individual initiative interaction interest internal communication investment involved issues knowledge leaders less look marketing means measurement meetings messages move operational organization planning presentation problems questions receive reduce relationship relevant requires responsibilities role senior management sense share shift shows skills specific staff standards strategy structure success survey things thinking trying turn understanding