Marketing 3.0: From Products to Customers to the Human Spirit
John Wiley & Sons, Mar 30, 2010 - Business & Economics - 208 pages
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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Hallo good evening. I am yones a student of one tourism univercity ata indonesia ecatly at bali as the location of the univercity. I would like to ask something about the marketing 3.0. First, whats is relation betwen marketing 3.0 and tourism. Second, how is the regulation of marketing 3.0 on marketing world.
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