McLuhan's Children: The Greenpeace Message and the Media: The Greenpeace Message and the Media

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Between the Lines, Sep 1, 1996 - Environmental protection - 228 pages

McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue. 

 

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Contents

Acknowledgements
From the Control Tower
Global Strategies and Gridlock
Civil Wars and Seal Hunts
In Technology We Trust
Copyright

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