Men, Messages, and Media: A Look at Human Communication

abstract action advertising American attitude change audience behavior broadcast campaign candidate Carl Hovland cation channels cognitive communica communication effect communication relationship culture decide election entertainment example experience face-to-face feel film flow functions happens Hovland human communication ideas individual influence Innateness Hypothesis interest Kate Smith Kennedy assassination kind Kurt Lewin language Lazarsfeld listening look mass communication mass media McLuhan meaning medium ment munication needs newspapers nonverbal organization party patterns percent person persuasion political Press problems question radio readers receiver response S. I. Hayakawa Schramm signs situation skill Social Psychology society someone Stanford University stations talking tele television tend theory things tion United University Ved Mehta verbal voters Wendell Johnson wide-angle lens words York