Mental Models: Aligning Design Strategy with Human Behavior

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Rosenfeld Media, Feb 1, 2008 - Computers - 299 pages

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.



How to Use this Book
Frequently Asked Questions
What and Why? The Advantages of a Mental Model
When? Using Mental Models with You Other WOrk
Who? Mental Model Team Participants
Define TaskBased Audience Segments
Specify Recruiting Details
Look for Patterns
Create the Mental Model
Adjust the Audience Segments
Alignment and Gap Analysis
Structure Deviation
About the Author

Set Scope for the Interviews
Interview Participants
Analyze the Transcripts
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