Mental Models: Aligning Design Strategy with Human Behavior

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Rosenfeld Media, Feb 1, 2008 - Computers - 299 pages
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There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

 

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Contents

Frequently Asked Questions
Foreword
What and Why? The Advantages of a Mental Model
When? Using Mental Models with You Other WOrk
Who? Mental Model Team Participants
Define TaskBased Audience Segments
Specify Recruiting Details
Set Scope for the Interviews
Look for Patterns
Create the Mental Model
Adjust the Audience Segments
Alignment and Gap Analysis
Structure Deviation
Index
Acknowledgments
About the Author

Interview Participants
Analyze the Transcripts
Back Cover
Copyright

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