Nudge: Improving Decisions about Health, Wealth, and Happiness
Yale University Press, Jan 1, 2008 - Business & Economics - 293 pages
A New York Times bestseller with more than 1.5 million copies sold
Named a Best Book of the Year by the Economist and the Financial Times
“An essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.”—John F. Wasik, Boston Globe
“Save the planet, save yourself. Do-gooders, policymakers, this one's for you.”—Newsweek
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
What people are saying - Write a review
LibraryThing ReviewUser Review - the.ken.petersen - LibraryThing
Wow! This book starts off really interestingly; it details the way our minds work and the techniques for getting people to listen to your message. All worth reading and I took several pages of notes ... Read full review
LibraryThing ReviewUser Review - marshapetry - LibraryThing
Not sure why I read this... Not the kind of thing I like at all. But it does kinda show how to be a sleaze ball and try to push people into doing what you want. That's yucky to me but I suppose if that is your thing this is a good book. Audiobook note :good narrator. Read full review