Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

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Broadway Books, 1996 - Business & Economics - 362 pages
4 Reviews
Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is " Hire people with a sense of humor, " and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping " reengineering, " " total quality management, " and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.
Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?
With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.
 

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User Review  - sandrafelker - LibraryThing

The book kept boasting about Southwest and didn't offer a counter-viewpoint on anything the organization was doing poorly. It is hard to believe that Southwest is doing everything right. Good ideas ... Read full review

LibraryThing Review

User Review  - skinglist - LibraryThing

Wonderful look at the airline and its history. It's quirky, but that seems to be what has attracted the right staff to build such a successful airline. Read full review

Contents

NUTS? YOU DECIDE
2
GOLIATH MEETS DAVID
23
Innovations Forged in the Fires of Competition
36
ONE GREAT BIG FAMILY
144
Create a Legendary Culture
156
Preserve What You Value
173
Revel in Your Accomplishments
191
Honor Those You Love
203
Give BackIts the Right Thing to
246
Bending the Rules to Break a Great Story
268
And Still Get Great Service
282
LEADERS LEADING LEADERS
298
LEADERSHIP FROM THE INSIDE OUT
312
GO NUTS
320
Epilogue
329
FLYING IN THE FACE OF CONFORMITY 48
333

Make Work
216
More Than just a Ticker Symbol
234
Acknowledgments
347
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About the author (1996)

Kevin and Jackie Freiberg are principals of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.

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