Ogilvy on Advertising

Front Cover
Prion, 2007 - Advertising - 224 pages
Brutally Frank And Witheringly Opinionated, David Ogilvy Became The Most Sought-After Wizard In The Advertising Business (Time Magazine). In This Classic Guide To The World Of Advertising, The Most Successful Adman Of All Time Tells You How To Make Adve

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User Review  - MLBowers - LibraryThing

This was a quick read. Light and fun in parts. More directed toward someone looking to understand how the advertising business has worked, rather than instructive about good advertising. Had elements ... Read full review

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User Review  - jasonli - LibraryThing

"Ogilvy on Advertising" is a primer on advertising by the founder and former head of Ogilvy & Mather advertising agency. Written from the perspective of a curmudgeonly but wizened old man, the book is ... Read full review

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