Ogilvy on Advertising

Front Cover
Vintage Books, 1985 - Business & Economics - 224 pages
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

* How to get a job in advertising
* How to choose an agency for your product
* The secrets behind advertising that works
* How to write successful copy--and get people to read it
* Eighteen miracles of research
* What advertising can do for charities

And much, much more.

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LibraryThing Review

User Review  - gottfried_leibniz - LibraryThing

My first book on Advertisement. I took this book to understand the past of Advertisement. I appreciated the differences among cultures. Ogilvy talks about India, but I must say things have changed in ... Read full review

LibraryThing Review

User Review  - MLBowers - LibraryThing

This was a quick read. Light and fun in parts. More directed toward someone looking to understand how the advertising business has worked, rather than instructive about good advertising. Had elements ... Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertising and how to get them
31
Copyright

19 other sections not shown

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About the author (1985)

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

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