Older, Richer, Fitter: Identifying the Customer Needs of Britain's Ageing PopulationEndorsed by Sir John Harvey-Jones and Howard Davies. Businesses need to address the implications of the fundamental changes: the population is ageing; the future will be older; youth markets are static or shrinking; older people are becoming richer and fitter; age discrimination is on its way out. |
Contents
Demographics | 1 |
Income wealth and purchasing power 100 | 10 |
Changing ideas of ageing | 25 |
Copyright | |
10 other sections not shown
Common terms and phrases
activities advertising Age Concern age group ageing population approach assistive technology attitudes attractive average baby boom baby boomers become behaviour benefits brand cent Chapter charities chronological age cohort communication companies computers cost cruise decline demographic developed disability Disability Discrimination Act equity release example expenditure experience factor financial services Financial Services Authority frailty FREEPOST Further reading grey market growing Help the Aged holidays household housing impairments important inclusive design inclusively designed products income instance Internet involving larger numbers leisure lifestyle living London London SW16 longer mainstream major manufacturer mature consumers mature market million mobility needs of older numbers of older old age older consumers older customers organisations particular physical potential products and services purchase range recognise relevant retirement RNIB Saga Saga Magazine savings segmentation social society specialist standards target television tend Third Age users websites women younger