Open Science: Sharing Knowledge in the Global CenturyOpen Scienceis about how we address the profound challenges which now confront humanity--climate, the food crisis, environmental degradation, resource scarcity and disease--through science communication. These call for the sharing of scientific knowledge among billions of humans, on a scale never before attempted. Open Scienceoffers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large. The book features sections on good science writing, practical advice on how to develop communication and media strategies, ways to measure communication performance, how to handle institutional "crises", how to deal with politicians and much more. Features * Practical advice on how to communicate science effectively with different audiences, including government, industry and the general public * How to develop organizational communication policy and strategy * Current issues of e-communication, repositories and open access discussed |
Contents
Chapter 1 The case for open science | 1 |
Chapter 2 Good science writing | 15 |
Chapter 3 Planning for open science | 31 |
Chapter 4 Understanding the audience | 51 |
Chapter 5 Communicating with the media | 63 |
Chapter 6 Communicating with government and industry | 93 |
Chapter 7 Communicating with the public | 127 |
Chapter 8 Talking to the world | 139 |
Chapter 9 Communicating new technologies | 153 |
Chapter 10 Working towards open science | 165 |
Chapter 11 Sensible rules for open science | 175 |
Chapter 12 Issues management for science bodies | 185 |
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Open Science: Sharing Knowledge in the Global Century Julian Cribb,Tjempaka Sari Limited preview - 2010 |
Common terms and phrases
21st century achievements adoption advance agencies Australian avoid awareness benefits better briefing cation Chapter climate change commercial communication plan conference corporate crisis critical CSIRO cultural customers debate deliver developing countries dialogue effective electronic ence engage environmental ethical external feedback focus focus group funding global Global Footprint Network GM food groups human impact important industry interest interview investment issues journalist means media release ment munication nanotechnology needs open science organisation's outcomes partners Peter Cullen political politicians professional qualitative research reader reason relevant reputation requires research institution response science and technology science communication Science journal science stories science writing scientific institutions scientific knowledge scientific organisation scientific research scientists senior sentence skills social society specialist staff stakeholders techniques tion trust understand UNESCO views