Open Science: Sharing Knowledge in the Global Century
Open Scienceis about how we address the profound challenges which now confront humanity--climate, the food crisis, environmental degradation, resource scarcity and disease--through science communication. These call for the sharing of scientific knowledge among billions of humans, on a scale never before attempted.
Open Scienceoffers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large.
The book features sections on good science writing, practical advice on how to develop communication and media strategies, ways to measure communication performance, how to handle institutional "crises", how to deal with politicians and much more.
* Practical advice on how to communicate science effectively with different audiences, including government, industry and the general public
* How to develop organizational communication policy and strategy
* Current issues of e-communication, repositories and open access discussed
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Chapter 1 The case for open science
Chapter 2 Good science writing
Chapter 3 Planning for open science
Chapter 4 Understanding the audience
Chapter 5 Communicating with the media
Chapter 6 Communicating with government and industry
Chapter 7 Communicating with the public
Chapter 8 Talking to the world
Chapter 9 Communicating new technologies
Chapter 10 Working towards open science
Chapter 11 Sensible rules for open science
Chapter 12 Issues management for science bodies
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