This text is a follow up to Spradley's earlier ethographic research handbook, The Ethnographic Interview, and guides students through the technique of participant observation to research ethnography and culture. Spradley also teaches students how to analyze the data they collect, and write an ethnography. The appendices include research questions and writing tasks.
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Chapter One Ethnography and Culture
Chapter Two Ethnography for What?
Chapter Three The Ethnographic Research
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activities actors become beginning ethnographer behavior Brady's Bar check-out counter cocktail waitress complex componential analysis contrast questions cover term cultural categories cultural domains cultural knowledge cultural meaning cultural rules cultural scene cultural themes D.R.S. Method descriptive observations dimensions of contrast domain analysis ethnog ethnographic focus ethnographic interviews ethnographic questions ethnographic record ethnographic research example experience feel fieldnotes fieldwork flea market focused observations goals grand jury grand tour identify important included terms informants investigation involvement jail kinds Kwakiutl language look Macalester College machine Marshall County ordinary participant participant observation patterns person principle rapher role selecting a social selective observations semantic relationship sequence single social situation skid row social science specific statements Step strategies structural questions symbolic interactionism tacit task Tausug taxonomic analysis taxonomy things tion tramps types understand watch wide-angle lens writing an ethnography