Places: Identity, Image and ReputationPlace branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. |
Contents
| 1 | |
Is This About Marketing or Isnt It? | 9 |
2 On Image and Trust | 20 |
Cause or Effect? | 31 |
4 Should Places Have Simple Images? | 38 |
5 Sketches of National Image and Identity | 48 |
6 When Does Marketing Make Sense? | 84 |
Wheres the Link? | 94 |
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Common terms and phrases
achieve admired advertising Al Qaeda America amongst Anholt appear audience become behaviour believe brand image build campaigns challenge China commercial companies competitive identity complex consumer corporations coun country’s create cultural relations Denmark developing economic effect Europe European European Union example exports fact foreign policy global groups hard power highly idea impact important Indonesia influence interest international image investment Israel Italy Italy’s less logos and slogans major marketplace modern Muslim Nation Brands Index national identity national image national reputation negative offer one’s overall Pakistan people’s perceptions place branding political population positive problem promotion propaganda public diplomacy public opinion question ranking reality reason region relevance scores sectors selling sense Simon Anholt simply skunkworks social society soft power South Korea story strategy strong swine flu symbolic actions target there’s things tourism Tzipi Livni values weak words