Post-Broadcast Democracy: How Media Choice Increases Inequality in Political Involvement and Polarizes Elections
The media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and new survey data, it shows how changes in the media environment reverberate through the political system, affecting news exposure, political learning, turnout, and voting behavior.
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Political Knowledge Wave 2 FifteenItem Index
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analysis average beneﬁts broadcast television cable access cable penetration cable television campaign candidates channels chapter coefﬁcients Conditional Political Learning Congress consumption content preferences coverage data set decline Democratic dependent variable difﬁcult districts effect of television electorate entertainment fans estimates exposure ﬁnd ﬁndings ﬁrst ﬁve Fox News Channel greater media choice high-choice media environment House elections households impact incumbency advantage inequality inﬂuence interaction Internet Internet access junkies knowledge and turnout learn about politics less partisan levels low-choice measure media content media markets MSNBC N&E Survey National Election Studies newscasts newspaper newspaper circulation Nielsen Media Research nonvoters offered ofﬁce partisanship party identiﬁcation people’s percent political information political interest political involvement political knowledge Political Learning model predicted programs radio Relative Entertainment Preference Republican respondents shows signiﬁcant speciﬁc Switchers television stations tion trends turnout rates VHF stations viewers viewing vote choice vote shares voters voting behavior