Prophets in the Dark: How Xerox Reinvented Itself and Beat Back the Japanese

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In 1982, David Kearns became CEO of Xerox and learned shortly afterward that if something radical wasn't done, this legendary company--pioneer of the single most successful commercial product in history--might simply disappear. Here is the dramatic story of how Xerox revolutionized its internal structure, saving it from extinction. Photographs.

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PROPHETS IN THE DARK: How Xerox Reinvented Itself and Beat Back the Japanese

User Review  - Kirkus

An insider's earnest report on how Xerox won, lost, and regained control of the multibillion-dollar global market it launched in plain-paper copiers. In collaboration with business-consultant Nadler ... Read full review

Prophets in the dark: how Xerox reinvented itself and beat back the Japanese

User Review  - Not Available - Book Verdict

Unlike Roy Bauer and others' The Silverlake Project ( LJ 4/1/92), Prophets in the Dark reads like a very real success story. Kearns, who became Xerox's CEO in 1982, and Nadler, his consultant ... Read full review


A New Vista
The Unwanted Product
Xerox Grows Up

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