Prophets in the Dark: How Xerox Reinvented Itself and Beat Back the Japanese

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In 1982, David Kearns became CEO of Xerox and learned shortly afterward that if something radical wasn't done, this legendary company--pioneer of the single most successful commercial product in history--might simply disappear. Here is the dramatic story of how Xerox revolutionized its internal structure, saving it from extinction. Photographs.

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PROPHETS IN THE DARK: How Xerox Reinvented Itself and Beat Back the Japanese

User Review  - Kirkus

An insider's earnest report on how Xerox won, lost, and regained control of the multibillion-dollar global market it launched in plain-paper copiers. In collaboration with business-consultant Nadler ... Read full review

Prophets in the dark: how Xerox reinvented itself and beat back the Japanese

User Review  - Not Available - Book Verdict

Unlike Roy Bauer and others' The Silverlake Project ( LJ 4/1/92), Prophets in the Dark reads like a very real success story. Kearns, who became Xerox's CEO in 1982, and Nadler, his consultant ... Read full review

Contents

Dining at the Quality Restaurant
201
Lessons
260
The Lessons of Experience
273
Copyright

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