Public Opinion

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Simon and Schuster, 1997 - Language Arts & Disciplines - 272 pages
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In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists.
 

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Contents

The World Outside and the Pictures in Our Heads
3
Part 2
23
Contact and Opportunity
30
Time and Attention
37
Part 3
51
Stereotypes as Defense
63
Blind Spots and Their Value
69
Codes and Their Enemies
76
Part 6
159
The SelfContained Community
167
The Role of Force Patronage and Privilege
175
Guild Socialism
185
A New Image
195
The Buying Public
201
The Constant Reader
208
j The Nature of News
214

The Detection of Stereotypes
85
INTERESTS
101
Selfinterest Reconsidered
110
The Transfer of Interest
125
ix
140
Yes or No
141
1 Leaders and the Rank and File
150
News Truth and a Conclusion
226
The Entering Wedge
233
Intelligence Work
239
The Appeal to the Public
250
The Appeal to Reason
258
Copyright

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About the author (1997)

Walter Lippmann (1889-1974) was the author of many books on political thought and was widely considered America's most distinguished syndicated columnist. In addition to being awarded the Presidential Medal of Freedom, he won two Pulitzer Prizes for his newspaper column "Today and Tomorrow," which appeared in the New YorkHerald Tribune.